Tapiture was a social discovery site and mobile app where people could find, share and buy content to share on social networks as well as products available for purchase. The platform identified users' interests by analyzing the images, video, products and other content they interact with on Tapiture, and then recommended new content based on that behavior. People could also add new content to Tapiture from other websites or from their phones to share with others. Content on Tapiture was provided by the community. Tapiture required registration for full functionality, including adding content, which can be done via its mobile app (phone, camera roll, or web browser) and via Tapiture's browser extension. Web publishers could also implement a button to allow tapping of content directly from their site. Unlike other social networks, however, Tapiture also enabled the direct sale/purchase of consumer products via Tapiture's integrated ecommerce platform.