Have you noticed how snapchat story celebrities are blowing up? DJ Khaled and MPlatco to name a few. SO many people want their snapchat stories to live on and be seen. They make great videos for viewers and end up having it disappear forever. This forces the snapper to download it and re-post their stories on youtube. Snapchat wasn't made for stories, it was made for disappearing messages. Stitch recognizes the need for stories to live on and have their own place to thrive. It's the bridge between snapchat and youtube.