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Today’s marketing leaders own the full customer journey. This responsibility makes access to comprehensive audience data in real time a necessity. SaaS technology has empowered marketing decision makers with instant feedback on each initiative’s performance against business KPIs. Real-time customer data helps CMOs and VPs of Marketing prove value across both traditional and digital programs – social, TV, email, media buying, events, sponsorships and more. Synthesio provides the machinery to take conversations from the social web and convert them into information that can fuel smart, data-driven decision-making across the organization. Social Intelligence data has become an increasingly vital part of any savvy marketer’s arsenal – Synthesio is built to empower that marketer.