Bulavard
Bulavard is an online marketing tool that converts regular web links into links with a call-to-action message and button overlaid on the content within the link. When content marketers share links to 3rd party content via email newsletters, blogs, or social media, they do not benefit directly from any visits to those links. Bulavard provides a way for content marketers to overlay their own custom messages with a button on the content within the links that they are sharing. This provides an opportunity for these marketers to convert the visitors to those sites. This can be used to drive brand awareness, offer lead magnets, promote products/services, promote other content, etc.
