UpSync is a powerful yet easy-to-use and deploy web and mobile app enabling organizations to organize their sales materials (videos, images, slide shows and documents) into searchable, cloud-based libraries. These assets can then be used to create "collections" or presentations that work exactly the same on any supported web browser or mobile device. UpSync's intelligent synchronization mechanism ensures that everyone has the latest materials which allows organizations to maintain a consistent message and sales reps to do their job easier. Syncing also allows UpSync to be used both online and offline. In addition, custom business apps can be developed quickly and efficiently using UpSync's app engine. These apps can be used stand-alone or in collections/presentations. UpSync also features robust reporting and collaboration tools.