Modern CRM: A Competitive Advantage Your customers expect a seamless experience when they interact with your brand—on social media, mobile, in-store, through the call center, on your website, and when making a purchase online. And while 80% of CEOs believe their companies provide a good customer experience, only 43% of customers have had a consistent positive experience with a brand. * Part of the issue is that many companies build their processes around internal organizational silos rather than around the customer.But many companies are crippled by customer relationship management systems that are so limited in scope and capabilities that they perpetuate those information silos and fail to provide the in-depth customer insight that today's businesses need. Only Oracle offers a complete and integrated CRM solution that breaks down silos to deliver a seamless customer experience across marketing, sales, commerce, service, social, and configure, price, and quote (CPQ). Whether deployed modularly to tackle specific business challenges or deployed as a comprehensive solution, Oracle's CRM approach enables your company to: Provide cross-channel, consistent customer experiences using pre-built business processes that span silos Integrate CRM with enterprise applications, providing connections throughout the buyer's journey and making operations more efficient Leverage industry-specific best practices for competitive advantage and lower TCO

Learn more about Oracle's integrated solutions that take CRM to a whole new level.

Marketing Delivering the right message to the right person at the right time through a range of communication channels requires the ability to quickly collect data, gain insight, and parlay that insight into action. Modern marketing enables you to create personalized, meaningful experiences for customers, turning casual prospects into passionate advocates and achieving more revenue faster.